Earn Mojo: It’s About People, Not Page Views

If you use the internet — and we know you do — we’re sure you visit dozens, if not even hundreds of web sites a day. With some web sites, you’re just stopping by, e.g. reading a quick post on TechCrunch, checking some scores on ESPN.com, maybe reading some news, etc., but on other sites like Facebook, you may be spending quite a bit of time there (don’t worry, we won’t tell your boss). You’re probably checking out friends’ status updates, tagging photos, commenting on a wall or two and maybe updating your status and making a few comments on your friends’ posts.

To all those web sites, you’re nothing but a number — a nameless, faceless number like 97.107.137.164. To the web site owner, you’re just a page view, a statistic used to measure the site’s popularity. If you’ve been visiting this web site five times a month since 1998, you still count the same as 700 one-time visitors over the course of the last 12 years. But you’re different. You’re special! You’re a loyal fan of this web site but there’s no way that the web site (or the company behind it) could ever know that, there’s no way you could ever prove it and, most importantly, you can’t brag at parties that you’re a bigger fan than your college roommate.

Until now…

Introducing Mojo, the interweb’s first and only plug-and-play achievements game. The concept is dead simple: you visit a web site and you’re presented with many different opportunities to win awards. You can unlock badges and earn points for:

  • Visiting a site for the first time (Rookie Badge)
  • Visiting the site every day for seven consecutive days (Week Not Meek Badge)
  • Visiting the site on a Saturday (Saturday Morning Coffee Club Badge)
  • Referring your friends to the site (Loudspeaker Badge)

When you sign up, you can use either your Facebook or your Twitter account. Because you have friends on Facebook (we hope) and you follow people on Twitter, we can show you how you stack up against your friends, family and colleagues in your badge and point totals for all your favorite web sites.

To get started, just look for that tab over on the right side of the screen that says EARN MOJO (you may have to tilt your head a bit to read it). Just click it (or click right here) to begin your journey into the brave new world of getting credit for all those web sites you were going to visit today anyway (while you were supposed to be working).

As you begin to explore Mojo, keep in mind that there are many, many ways to unlock badges and earn points. Every site is set up differently, presenting you with a whole slew of opportunities to build your reputation and earn bragging rights. After all, this is a game, so what fun would it be for you if we just told you where to find and how to win all the awards? Instead, we encourage you to check out a few of our participating sites and begin your own personal journey toward becoming your favorite web site’s Top Fan.

Is your favorite site not using Mojo yet? Just send us a tweet or write us an email and we’ll get them signed up ASAP. (Hint: following @earnmojo on Twitter, using the hashtag #earnmojo or adding @earnmojo to one of your Twitter lists might help you build up your badge collection and grow your point total. Maybe.)

Have a web site of your own? Want to give your most loyal readers and biggest fans rewards? Visit http://earnmojo.com and we’ll have you up and running in about five minutes.

So, meet Mojo, opening its doors to everyone today. It’s brand new, it’s good clean fun and it’s free (not just free now, but but free forever.) You can think of us as ChairSquare if you like. It’s a lot like that other game, but you can play from the comfort of your favorite chair.

So what are you waiting for? Check out our partial list of sites and start earning Mojo today!

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